Integrated Content Strategy: Website, YouTube & Email Marketing for Blue Sky Law
Social Media Strategy & Results
I developed and executed a comprehensive digital content strategy for Blue Sky Law, encompassing social media management, blog content creation, and targeted digital messaging to support their position as a thought leader in the legal industry. Through consistent and strategic content development, I enhanced their online visibility, reinforced brand authority, and contributed to increased engagement and website traffic from a qualified audience.
About Blue Sky Law
Blue Sky Law is a Georgia-based boutique law firm with decades of experience providing legal solutions through a business lens™. Their team of skilled business attorneys specializes in business litigation, corporate law, mergers and acquisitions, commercial real estate, employment law, and business succession planning. Known for their strategic, client-centered approach, they help businesses navigate complex legal landscapes with confidence and clarity. I worked with Blue Sky Law to refine their website content strategy, create educational blog posts, and enhance their online presence through clear, engaging, and informative copy.
Client Results: Integrated Content Strategy
I worked closely with Blue Sky Law to design a content strategy that not only converted but also expanded their reach and influence. In addition to developing and implementing a strategic content plan, I managed their email marketing efforts using Mailchimp. This was a game changer for growing their email list, driving more traffic to their website, and generating new leads. As a result, Blue Sky Law celebrated sold-out networking events and saw a significant increase in both their email list and overall audience engagement.
I also managed BSL’s Squarespace website, performing regular updates, adding educational blog posts, and creating custom graphics to accompany the content. To further reinforce their position as a thought leader in business law, I developed branded content and graphics for their YouTube channel. Throughout all platforms, I ensured a consistent visual identity and tone that aligned with Blue Sky Law’s brand and core values.